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Indian Institute of Management Bangalore

Personal Branding

Indian Institute of Management Bangalore via Swayam

Overview

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This six-week course in Personal Branding is tailored for learners aiming to deepen their expertise in personal branding strategies for professional advancement. Through a blend of theoretical exploration, case studies, hands-on learning, and practical exercises, participants will tackle advanced topics including brand positioning, thought leadership, cross-cultural branding, and crisis management. By course end, students will craft a sophisticated personal brand strategy aligned with their career goals and equipped with adaptable skills to excel in diverse professional environments. Join us for an immersive journey to unlock the full potential of your personal brand.Course Objective:At the end of the course learners will be able to:Demonstrate effective brand positioning.Explain the principles of thought leadership.Apply cross-cultural branding strategies.Analyze crisis management adeptly.Create tailored personal brand strategies.

Syllabus

Week 1: Concepts in Personal Branding

Week 2: Brand Positioning and Differentiation

Week 3: Thought Leadership and Building a Personal Brand Ecosystem

Week 4: Managing Brand Reputation and Building a Network

Week 5: Personal Branding in the Digital Age and Ethics

Week 6: Online Marketing and Advertising

Exam Schedule

Taught by

Prof. Suparna Ghosal, Dr. Mahalakshmi S

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Reviews

5.0 rating, based on 1 Class Central review

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  • Racheal Omosewa Ogundare
    1
    The "Personal Branding" course by IIM Bangalore via SWAYAM is an excellent program for enhancing professional visibility. The course is structured with clear modules covering foundational branding concepts, digital strategies, thought leadership, and reputation management. The instructors bring industry expertise, making the learning experience engaging and relatable. Practical exercises, case studies, and assessments reinforce the concepts effectively. The focus on storytelling and online presence helped me craft a compelling narrative and refine my professional image. While more interactive elements like live sessions could improve the course, it is still a highly valuable resource for professionals and students. Highly recommended

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