Business Tourism

Week 1: Definition, Nature & Types of Business Tourism. Structure of Business Tourism. Demand & Supply of Business Tourism.

Week 2:Significance of Business/Event tourism. Introduction to MICE: MICE as a supplement to Tourism. Types of Events in MICE. Nature and demand of Conference markets.

Week 3:Practices in MICE Management - Key Steps to A Successful Operation of MICE. Impact of conventions on communities. Economic and Social significance of MICE.

Week 4:Event as a Tourism Product. Types of Events- Cultural, festivals, religious, business etc. 5C's of Events. Need of event management. Event designing. Advantages offered by Events.

Week 5:Key elements of Events. Relationship between Events and Tourism Industry. Individual Events and Corporate Events. Event Managers and their qualities.

Week 6:Checklists for different types of Events. Planning schedule & Action Agenda. Implementation documents and Administrative Instructions.

Week 7:Activities in Event management: pre-event activities, during event activities, post-event activities. Resources and Logistics required for conducting Events.

Week 8:Evaluation of event performance. Relevance and application of technology in managing events. Risk and Security Management in events.

Week 9:Types of organizations and sponsor producing and facilitating events and their key goals, benefits of events. Important Events Organization Agencies. History & Functions of ICCA, Role of ICCA, Role and Function of ICPB.

Week 10:Important Convention & Conference Centers in India: Differences, Similarities & Uniqueness.

Week 11:MICE Tourism Events: International Scenario. International Trade Fairs and Marts. Benefits of Fairs.

Week 12:ITB, WTM, BTF, TTW, FITUR, KTM, IITM, CII- Events, PATA Travel Mart.