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Marketing 5.0, as conceptualized by Philip Kotler, is the fusion of advanced technology with human-centric marketing approaches. This course explores how AI, automation, big data, and smart technologies enhance marketing strategies while ensuring ethical and inclusive engagement. Participants will learn how to implement Marketing 5.0 principles in a dynamic business environment, using real-world case studies, practical tools, and interactive discussions. By the end of the course, students will be able to integrate cutting-edge technologies with traditional marketing methodologies to drive business growth and customer engagement.
