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Overview
Syllabus
- Ch 1. Organization & Management in Business
- Ch 2. Business Law & Regulation
- Ch 3. Business & Governmental Regulation
- Ch 4. Entrepreneurship & Types of Businesses
- Ch 5. Marketing & Financial Plans in Business
- Ch 6. Accounting Basics for Business
- Ch 7. Risk Management & Credit-Based Relationships
- Ch 8. Fundamentals of Marketing
- Ch 9. Business Ethics & Marketing Strategy
- Ch 10. Consumer Behavior & Decision Making
- Ch 11. Research for Marketing
- Ch 12. Demographics in Marketing Research
- Ch 13. Web & Media Marketing
- Ch 14. Product Planning & Promotion
- Ch 15. Advertising, Sales & Promotion in Marketing
- Ch 16. Product Development & Distribution
- Ch 17. Selling & Pricing Strategies
- Ch 18. Marketing & the Global Economy
- Ch 19. Sustainable & International Marketing
- Ch 20. Introduction to International Trade
- Ch 21. Public Relations for Business
- Ch 22. Business Leadership & Decision-Making
- Ch 23. Marketing Data Analysis
- Ch 24. Business Math Applications
- Ch 25. Technology & Tools for Marketing
- Ch 26. Marketing & E-Commerce
- Ch 27. Marketing Education
- Ch 28. Laying the Foundation for a Marketing Career
- Ch 29. Establishing Professionalism at Work
- Ch 30. Marketing Instruction & Assessment
- Ch 31. TExES Marketing 6-12 Flashcards
- Ch 32. Introduction to Business Management
- Ch 33. Business Technology & Information Systems