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CLEP Principles of Marketing: Study Guide & Test Prep

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Overview

Boost your understanding of what you'll be tested on when you take the CLEP Principles of Marketing exam and earn college credit using this study guide. Review various concepts ranging from brand identity to logistics.

Syllabus

  • Ch 1. Marketing Philosophies and Ethics
  • Ch 2. Competitive Advantage
  • Ch 3. The Marketing Environment
  • Ch 4. International Marketplace
  • Ch 5. Consumer Decision Making
  • Ch 6. Promotion, Advertising and Public Relations
  • Ch 7. CLEP Principles of Marketing Flashcards
  • Ch 8. Additional CLEP Principles of Marketing Flashcards

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