Overview

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This specialization is intended for aspiring entrepreneurs and career professionals seeking to develop the mindset, skills, and practical knowledge needed to launch a business. Through 3 courses, you will cover idea generation, business model development, lean startup methods, financial structure, legal considerations, team formation, branding, networking, and sales. By the end, you will be equipped to take confident steps toward building and growing a venture of your own.

Syllabus

Course 1: Taking the Leap from Employee to Entrepreneur
Course 2: 20 Questions To Help You Start a Business
Course 3: Creating a Business of Your Own

Courses

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In this course, you'll assess whether you're truly ready for entrepreneurship, shape a business idea around a problem people will pay to solve, and build the systems, pricing, and financial structure that keep your business running smoothly. You'll also gain confidence in the skills most employees never get to practice: networking genuinely, positioning a brand, handling client objections, and closing sales without pressure. What makes this course unique is that it's grounded in the real-world experience of bestselling author and entrepreneur Sam Bennett, who has spent decades helping first-time founders avoid the most common and costly mistakes. You won't get theoretical frameworks or generic advice. You'll get practical strategies like the perfect customer lifecycle, the minimum viable product test, themed workweeks, and the confident close, all delivered in the warm, candid voice of someone who has genuinely been where you're standing now. Whether you're itching to leave the 40-hour week behind, pursuing a passion, or simply not ready to retire, this course gives you the tools, mindset, and momentum to take your next step with clarity.
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Starting a business is one of the most rewarding things you'll ever do, and one of the easiest places to make expensive mistakes. This course gives you a clear, founder-tested path from idea to launch, without the jargon or the fluff. You'll develop a compelling answer to the "why" behind your business, set balanced personal and business goals, and craft a unique selling proposition that actually differentiates you. You'll learn how to identify your full customer spectrum, spot the three kinds of competitors you'll face, and build the marketing, networking, and go-to-market plans that bring in your first hundred customers. You'll get the tools to pivot when markets shift, protect your intellectual property, pick the right legal structure, pitch investors, raise the right kind of money, and land on a company name that sticks. By the end, you'll have the skills and confidence to launch, and a playbook you'll return to as your business grows.
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Starting your own business is one of the most rewarding — and daunting — things you can do. By the end of this course, you'll be able to generate viable business ideas from the problems you encounter every day, build a scrappy MVP, calculate your market size, choose a revenue model that fits, and assemble the co-founder team to pull it off. You'll gain a practical, execution-first framework for turning an idea into a real company, drawn from the lessons of the Lean Startup methodology and the experience of a mentor who has guided hundreds of technology startups around the world. What makes this course different is its bias toward action. You won't walk away with a polished 40-page business plan you'll never update. You'll walk away with the skills to launch early, measure what matters, iterate fast, and make data-driven decisions about when to pivot and when to persevere. Whether you're building after hours, taking a passion project to the next level, or leaving your job to go full-time, this course gives you the tools and the confidence to move.