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Semrush Academy

Social Media Marketing Crash Course

via Semrush Academy

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Overview

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Learn social media marketing fundamentals in this hands-on course. Discover how to develop audience insights, track competitors' social channels, and much more.

Syllabus

  • Social Media Marketing Fundamentals
    • In this lesson, you will gain an understanding of social media marketing fundamentals and how different social channels can be used to achieve certain marketing objectives.
  • Understanding How Social Media Algorithms Work
    • In this lesson, you will be introduced to Social Media Algorithms, how they work and strategic ways to create content that the algorithms will favor.
  • Audience and Competitor Insights
    • In this lesson, you will learn ways to gain a deeper understanding of your target market and competitors on social, so you can make a game plan that connects with your audience and stands out from the competition.
  • Exclusive Offer: Join Us at Spotlight 2026
    • Join us at Spotlight 2026, Semrush’s flagship marketing conference, on October 13 in London. Connect with 1,000+ marketers and learn from 80+ industry leaders through keynotes, hands-on workshops, mastermind sessions, and networking—all focused on winning brand visibility in the age of AI.
  • Building your Organic Social Media Strategy
    • In this lesson, we take a detailed step-by-step approach to conducting a social media audit along with diving into Semrush's Social Poster tool to ensure an effective plan is formulated for your organic social media strategy.
  • Influencer Marketing with Social Media
    • In this lesson, we look at the key factors in using influencers for a marketing campaign, from selection, management and measurement.
  • Measurement: Social Media Analytics
    • In this final lesson, you will learn how to measure your social media marketing efforts with key metrics and use Semrush Social Analytics tool to help make data-driven decisions to optimize your social media strategy.
  • Congratulations and Special Offer
    • If you’re interested in levelling up your SEO skills, check out Traffic Think Tank Academy. The Semrush-owned platform has over 200 hours of advanced SEO content from SEO experts, including Nick Eubanks, Sam Torres and Lazarina Stoy. Join Traffic Think Tank's 14-day trial to explore a community where SEO professionals share knowledge and solve real challenges together.

Taught by

Janet Machuka

Reviews

4.5 rating, based on 2 Class Central reviews

Start your review of Social Media Marketing Crash Course

  • Profile image for Muwonge Ibra
    Muwonge Ibra
    this course opened my eyes on how to dive into different business social media platforms and engage with customers through the semrush dash board. though I have lost my certificate
  • Anonymous
    The course was good! I really enjoyed it! It was well paced and wonderfully informative. I 100% recommend it to whoever who love to understand more about social media marketing. Thank you so much!
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