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Skillshare

Intro to Package Design: From Concept to Print with Adobe Illustrator

via Skillshare

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Overview

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Learn the fundamentals of effective package design in this beginner-friendly class that blends creativity, branding, and professional print production techniques—all demonstrated using a fun hot sauce label project!

Great packaging helps sell a product—and without strong design, even the best products can get overlooked. In this class, you'll gain practical skills for designing packaging that looks great and prints flawlessly.

Whether you’re a designer, student, or hobbyist, this class will walk you through how to:

  • Generate creative packaging concepts through sketching

  • Set up your artboard with bleed, margins, crop marks, and trim areas

  • Understand how real-world printing works (with live examples)

  • Prepare barcodes, nutrition facts, and other technical elements

  • Ensure fonts and images are properly licensed

  • Organize your files like a pro

  • Export everything correctly for print production

Why It Matters:
Knowing how to properly set up files for print is an essential skill for any graphic designer. Whether you’re working on packaging, posters, business cards, or labels, this class provides best practices that will help you confidently handle professional print jobs in Adobe Illustrator.

Who This Class Is For:
Ideal for beginner to intermediate designers, creatives, and small business owners looking to level up their print design skills or explore packaging design for the first time.

Class Runtime: Approximately 1 Hour 8 Minutes

Syllabus

  • Introduction
  • The Class Project
  • Ideas and Sketching
  • Inspiration and Competition
  • Dieline Setup and Usage
  • What Is Bleed?
  • Nutrition Facts and Barcodes
  • Font and Stock Licensing
  • Designing Your Label
  • File Naming and Organization
  • Making a File Print Ready
  • Final Thoughts
  • A Message From Future Jon

Taught by

Jon Brommet

Reviews

4.5 rating at Skillshare based on 53 ratings

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