SEO Fundamentals Course with Greg Gifford

Learn all that you need to know about SEO.

Whether you want to learn the basics of SEO or just want to brush up on certain topics - this free course is perfect for anyone. Upon course completion, you'll have a better understanding of how to do SEO and to drive more traffic and customers to your website.

Brush up on your SEO basics with this fantastic FREE course from everyone's favourite expert, Greg Gifford, covering topics including on-page signals, technical SEO, SEO for mobile and more.

Syllabus

Search engines and how they work

In this lesson, prominent field expert Greg Gifford will walk you through the SEO basics -- how the Internet and search engines work.

Crawling, indexing, and ranking

In this lesson, you'll find out how Google crawls websites, puts them together into an index, and ranks indexed pages based on its algorithm.

International SEO

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SERP Layout

In this lesson, you'll learn about the elements that might show up on a SERP -- a search engine results page -- and find out what affects SERPs' appearance.

Intro

HTTPS

Site speed

Robots.txt and sitemaps

URLs

Duplicate content and rel='canonical'

Structured Data

Status Codes

Inspecting your site for an audit

Intro

Anchor text

Bad links

Link analysis

Link building

Intro

Keyword research

Writing and optimizing content

On-page elements

Intro

Responsive websites

Page speed, AMP, and PWAs

User experience focus

Other ranking signals

Intro

Local links and citations

Local content

Other local factors

Congratulations and Special Offer

Congratulations on completing your course! In this video, Rita from Semrush walks you through your next steps after earning your certificate. Discover three exciting ways to continue your SEO journey: explore recommended Semrush Academy courses, try an exclusive 14-day free trial to Traffic Think Tank (Semrush's premium SEO community), or join the Semrush Spotlight conference in Amsterdam on October 29th. Keep building your skills and connect with industry experts to take your learning even further!

Would You Recommend this Course?

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