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SAP Learning

Configuring SAP Marketing Cloud

via SAP Learning

Overview

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In this course, you will learn about the key features and benefits of SAP Marketing Cloud.

Syllabus

  • Creating and Managing Campaigns in SAP Marketing Cloud
    • Gaining Insights on Campaigns
    • Working with Content Studio
    • Setting Up Permissions for your Campaigns
    • Configuring Campaigns
    • Using Workflows
    • Implementing Extensibility in Campaigns
    • Developing Lead and Account Management
    • Creating Marketing Events
    • Creating and Managing Campaigns in SAP Marketing Cloud
  • Using Marketing Analytics in SAP Marketing Cloud
    • Using Marketing Analytics
    • Extensibility in Marketing Analytics
    • Using Marketing Analytics in SAP Marketing Cloud
  • Using Commerce Marketing in SAP Marketing Cloud
    • Working with Commerce Marketing
    • Setting Up Recommendation Scenarios, Recommendation Models and Model Types
    • Configuring Recommendations
    • Using Commerce Marketing in SAP Marketing Cloud
  • Working with Integrations in SAP Marketing Cloud
    • Managing Integrations in SAP Marketing Cloud
    • Establishing Communication Between SAP Marketing Cloud and Other Systems
    • Integrating with SAP and Non-SAP Solutions
    • Working with Integrations in SAP Marketing Cloud

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