Protecting Business Innovations via Trademark

The Hong Kong University of Science and Technology via Coursera

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Details

This course may be unavailable.

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Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Paid Certificate Available
Duration & workload

9 hours 44 minutes
Sessions

Finished
Subtitles

French, Portuguese, Chinese, Russian, English, Spanish, Kazakh, German, Hindi, Swedish, Korean, Greek, Italian, Arabic, Thai, Ukrainian, Japanese, Indonesian, Polish, Dutch, Turkish

Found in

Part of

Protecting Business Innovation

5.0

Overview

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Protecting Business Innovations Via Trademark Watch Course Overview: https://youtu.be/mUja4iwbrTE Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.

Syllabus

Introduction to Trademark

Welcome to this course on Protecting Business Innovations via Trademark! How do companies protect their intellectual property, creative innovations and protect their brands from being copied? Over the next three weeks you will gain insight on how companies protect their brands & trademark through trademark law, registration, lawsuit and acquisition. As you go through the materials, you may have your own trademark related questions or scenarios that pop-up, feel free to post them in the discussion forum. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of trademark law and why local brands sometimes can beat international well–known brands with the same trademarks.

Trademark Global Issues and Challenges

In this week we will look at lawsuits of iPhone and iPad trademark violations in China. Remember trademark law is local, but businesses now are facing a big challenge in e-commerce because local brands can no longer be local if they have online shops. Trademark violation becomes an international issue and creates challenges one must strategically overcome.

Trademark Infringement and defenses

In this week we mainly focus on trademark infringement and lawsuits which can last for more than 25 years, how judges will use trademark violations tests to evaluate infringement, and how big companies use strategy in brand acquisition to eliminate competition.

Peer-graded Assignment

This is the final week of the course, let's put it all together through this peer review assignment to showcase how much you have learned!

Taught by

Theodore Henry King CLARK

Reviews

4.9 rating, based on 89 Class Central reviews

4.8 rating at Coursera based on 227 ratings

Start your review of Protecting Business Innovations via Trademark

RIDHIMA GARG
1

I recently took the Protecting Business Innovations via Trademark course from The Hong Kong University of Science and Technology on Coursera, and it was an eye-opener. The course does an excellent job of explaining how trademarks work and why they’re essential for safeguarding business ideas. The instructors are knowledgeable and present the material clearly, using real-world examples to make complex concepts easier to grasp. The course also includes practical advice on trademark searches and registration strategies. While more interactive content would have been helpful, overall, I found it valuable. I’d highly recommend it to entrepreneurs and professionals looking to protect their brand.
Anonymous

Good teaching. Excellent knowledgeI recently completed the course on Protecting Business and Innovation via Trademark and found it highly valuable. The course clearly explained how trademarks safeguard brands and innovations, covering registration,…

Good teaching. Excellent knowledgeI recently completed the course on Protecting Business and Innovation via Trademark and found it highly valuable. The course clearly explained how trademarks safeguard brands and innovations, covering registration, enforcement, and strategies to prevent infringement. I particularly appreciated the real-world examples that made legal concepts easy to understand and the practical tips for applying trademark protection in business. The instructor was knowledgeable and engaging, providing insights that are immediately actionable. This course has significantly boosted my confidence in managing intellectual property and protecting my business ideas. I highly recommend it to entrepreneurs and professionals looking to secure their innovations.
Anonymous

I found this course extremely informative and practical. The content was well-structured, covering both fundamental and advanced aspects of trademark protection. The real-world examples and case studies helped me understand how to apply trademark st…

I found this course extremely informative and practical. The content was well-structured, covering both fundamental and advanced aspects of trademark protection. The real-world examples and case studies helped me understand how to apply trademark strategies to protect business innovations effectively.

The instructor explained complex legal concepts in a clear and engaging way. The quizzes and assignments were helpful to test my understanding. I now feel more confident about how trademarks work globally and how to avoid common pitfalls, like dealing with trademark trolls.

Overall, I highly recommend this course to entrepreneurs, start-up founders, and anyone interested in intellectual property rights. Thank you for this valuable learning experience!
Anonymous

The topic “Protecting Business Innovations via Trademark” helped me understand how important trademarks are for any business. A trademark protects the brand’s name, logo, or slogan so that no one else can copy it. I learned that registering a trademark early, especially in countries like the USA and China, is very important to avoid legal issues. Real cases like New Balance in China showed how companies can lose rights if they delay. Overall, this topic showed me that protecting your brand legally is just as important as building it, especially when expanding into new markets.
Anonymous

The course helped me to understand trademark more and i will apply it in the trademark issues that arise!!!
Anonymous

The course touches on important trademark concepts, but the content feels too brief and lacks depth. Many topics are only explained at a surface level, and there’s not much practical guidance or real-world application. It might be useful for complete beginners, but overall, it didn’t meet my expectations in terms of detail or engagement.
Anonymous

great course!!!This course provides a solid, practical foundation in trademark protection for business innovations. The instructors from HKUST explain complex legal concepts like registration, infringement, and enforcement clearly and concisely. The real-world case studies were particularly valuable, showing how trademarks work in practice. While focused on core principles, it effectively highlights key international considerations. The quizzes reinforced learning well.
PRACHI

Insightful and practical—great intro to trademark protection for business innovation and brand strategy.
Anonymous

This course provided a clear and practical introduction to trademarks and how they can protect business innovations. The real-world examples, case studies, and legal strategies were easy to follow, even for someone without a legal background. The instructor explained the importance of early trademark registration and how to deal with trademark trolls effectively. Highly recommended.
Anonymous

This course is very knowledgeable and well-structured. It offers fantastic insights into protecting business innovations through trademark law. Highly recommended for entrepreneurs and learners interested in IP rights.
Anonymous

Very Smooth, easy to understand for those of us who are not interest in legal issues but we need do and protect our stars up
Anonymous

I am an Attorney-at-Law with 12 years of experience and I took this course to refresh my knowledge on trademarks. I must say this has been the best trademark course that I have ever taken. The lecturer has designed this course with depth to capture all essential aspects of trademarks and the way he delivers these lecturers are quite catchy, engaging, interesting. I fully recommend this course.
Anonymous

It was fab!! Everything explained so good... Each and every detail about the concept was very well cleared. Helped alot to know about one of the matter of IPR i.e. Trademark.
Anonymous

The course exceeded my expectations with its comprehensive content and engaging teaching style. The instructor provided clear explanations, breaking down complex topics into digestible segments. Interactive quizzes and real-world examples enhanced the learning experience, making the material both practical and applicable. I particularly appreciated the structured layout, which allowed me to progress at my own pace while ensuring I grasped each concept thoroughly. Additionally, the course's resources, including downloadable materials and discussion forums, fostered a sense of community and support. Overall, it was a well-designed and insightful course that provided valuable skills and knowledge. Highly recommended!
Anonymous

I recently completed this course and found it exceptionally valuable. The course was well-structured, covering essential trademark concepts, registration processes, and legal protections. The instructors were knowledgeable, providing clear explanations and real-world examples that made the content relatable. Interactive elements like quizzes and case studies enhanced the learning experience. The flexibility to learn at my own pace was a significant advantage. This course is highly recommended for anyone interested in intellectual property law, offering practical insights and a comprehensive understanding of trademarks. Overall, a highly informative and engaging course.
Anonymous

Had a wonderful time learning, the professor comes across as very knowledgeable and nice, the material is good, and it is overall a very good course.
GAUTAM BHATIA

Very Good Course. The "Protecting Business Innovations via Trademark" course on Coursera provides a comprehensive introduction to trademark law, focusing on how businesses can protect their innovations. It covers key topics like trademark registration, infringement, and strategies for safeguarding brand identity. The course is well-structured, offering practical insights and real-world examples, making it accessible even for those without a legal background. The lessons are delivered through engaging videos, readings, and quizzes, allowing learners to get the material at their own pace. Overall, it’s a valuable resource for start-up founders, and anyone looking to understand the importance of trademarks in business protection.
Anonymous

Very Good Course. The "Protecting Business Innovations via Trademark" course on Coursera provides a comprehensive introduction to trademark law, focusing on how businesses can protect their innovations. It covers key topics like trademark registration, infringement, and strategies for safeguarding brand identity. The course is well-structured, offering practical insights and real-world examples, making it accessible even for those without a legal background. The lessons are delivered through engaging videos, readings, and quizzes, allowing learners to get the material at their own pace. Overall, it’s a valuable resource for start-up founders, and anyone looking to understand the importance of trademarks in business protection.
Anonymous

A very interesting course. Everyone, from beginner to the expert in the field can benefit from it. Thanks to Prof Theodore Henry King Clark for breaking it down so everyone can follow and understand.
Anonymous

I'm finding this course to be very informative. It's a Coursera course from the Hong Kong University of Science and Technology. It was free in our university, which is a big plus.