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Predict Visitor Purchases with a Classification Model in BigQuery ML

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Overview

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In this lab you will use a newly available ecommerce dataset to run some typical queries that businesses would want to know about their customers’ purchasing habits.

Syllabus

  • GSP229
  • Overview
  • Set up
  • Task 1. Explore ecommerce data
  • Task 2. Identify an objective
  • Task 3. Select features and create your training dataset
  • Task 4. Create a BigQuery dataset to store models
  • Task 5. Select a BigQuery ML model type and specify options
  • Task 6. Evaluate classification model performance
  • Task 7. Improve model performance with Feature Engineering
  • Task 8. Predict which new visitors will come back and purchase
  • Task 9. Analyze results and additional information
  • Task 10. Test your knowledge
  • Congratulations!

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