Predict Ad Clicks Using Logistic Regression and XG-Boost

Overview

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In this project, we will predict Ads clicks using logistic regression and XG-boost algorithms. In this project, we will assume that you have been hired as a consultant to a start-up that is running a targeted marketing ad campaign on Facebook. The company wants to analyze customer behavior by predicting which customer clicks on the advertisement.

Syllabus

Project Overview

In this project, we will predict Ads clicks using logistic regression and XG-boost algorithms. In this project, we will assume that you have been hired as a consultant to a start-up that is running a targeted marketing ad campaign on Facebook. The company wants to analyze customer behavior by predicting which customer clicks on the advertisement.