New Business Models and Creative Entrepreneurship in the digital era

How have digital tools impacted the fashion value chain and how to get the best of them? This MOOC will propose an analysis of the main evolutions experienced by different players in the fashion industry due to a series of key technologies as well as strategies and best practices to adapt to this new context.

Syllabus

Week 0 - Introduction to the course
Week 1 - Digital ecosystem in fashion entrepreneurship
Week 2 - Key players and best practices on the digital fashion market
Week 3 - Data as an asset for personalization and customization
Week 4 - How to use digital tools to create new brands and retailers
Week 5 - Platforms, circular economy and sustainability
Additional resources

Taught by

Lucas Delattre, Franck Delpal, Céline Lippi, Alicia Birr, Robin Hanna, Béatrice Lacombe, Régis Pennel, Paul Mouginot, Donatien Mourmant, Mehdi Dziri, Elise Garcia, Geoffrey Bruyère, Marianna Szeib-Simon, Valentina Carbone, Lucie Soulard, Fanny Moizant, and Charles Nouboué