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Politecnico di Milano

Artificial Intelligence and Marketing

Politecnico di Milano via Polimi OPEN KNOWLEDGE

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Overview

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This MOOC equips participants with the knowledge to understand, evaluate, and apply AI technologies across marketing and business functions, enabling data-driven decision-making and responsible AI adoption.

Syllabus

  • Week 0 - Introduction to Artificial Intelligence and Marketing
  • Week 1 - Foundations of Al & Machine Learning
  • Week 2 – Al in Business — Perspectives & Responsibility
  • Week 3 - Know Your Customer — Al-Powered Insights
  • Week 4 – Smarter Spending — Al for Marketing Performance
  • Additional resources

Taught by

Michele Russo

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