Overview
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Develop the skills you need to grow personally and professionally in today’s workplace. This Specialization focuses on key drivers of long-term success:
Finding purpose at work Building a strong personal brand Developing meaningful professional relationships Applying research-backed strategies for success
You’ll learn how to:
Define your values and connect them to your work Communicate your strengths and position yourself effectively Build motivation, resilience, and consistent habits Navigate your career with clarity and intention
Through practical frameworks and real-world insights, each course emphasizes applied learning. You’ll create a personal brand story, develop a networking action plan, and build strategies to improve performance and well-being. These skills are relevant across industries and roles—from early-career professionals to experienced leaders.
This Specialization is ideal for anyone looking to gain clarity, improve career outcomes, and build habits that support long-term success. No prior experience is required.
Syllabus
- Course 1: Purpose at Work: A Course for Employees and Leaders
- Course 2: Personal Branding: Stand Out and Succeed
- Course 3: How to Network: Leading Yourself to Lead Others
- Course 4: The Science of Success: What Researchers Know that You Should Know
Courses
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This engaging course is designed to help you achieve the success that you desire. Drawing on decades of scientific research, you will learn what the most successful people do differently than others, why IQ is not the most significant predictor of success (and can sometimes backfire), and why many commonly held beliefs hold people back from achieving their goals. Although this course is based on the science of success, you will learn many practical ideas that you can apply to your own life immediately, particularly in three main areas: • Getting better results at work (and school) • Achieving career success (however you define success) • Enjoying a meaningful, happy, and healthy life By the time you finish this course you will know more than most people know about what predicts success in life. One of the most important lessons you’ll learn is that success is earned day-by-day through small wins - small, achievable actions that together can help you achieve your goals sooner and exceed even your own expectations. Therefore, you will have an opportunity to complete a detailed action plan through which you can turn what you learned into specific steps for achieving your most treasured life goals.
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Life is a relationship business, and the world is our work. Success in today’s complex, dynamic, and unpredictable world depends on our ability to cultivate, nurture, and activate relationships. This course – designed for students, professionals, and executives – will inspire learners to build a networking mindset and harness the power of networking to solve problems, create opportunities, and live out their respective purposes and goals. A networking mindset is a strategic advantage in life and business. In this course, you will learn what networking really is and how to cultivate a networking mindset. You will also have the opportunity to clarify your purpose, analyze your personal brand, and learn the structure and method to building, nurturing, and activating relationships, so you can network with confidence to achieve your goals – and do so faster. You will also create your own action plan to live out your purpose, both personally and professionally. This course serves all: from students and recent college graduates who face challenges in translating their degrees and experiences to a job, to professionals who feel stuck and unfulfilled with their lives, to senior leaders and executives who have realized that a networking mindset is necessary to drive greater organizational success and need help figuring out how to go about it.
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Welcome to Purpose at Work: A Course for Employees and Leaders! Why purpose at work? Because most of us spend most of our waking hours working. Many of us spend years of effort to obtain jobs that may give us purpose. But can we find purpose in nearly any job? Are we more engaged and likely to remain in our job if it gives us purpose? Can leaders create a culture that makes it easier for people to find purpose in their work? The answers are ‘yes’ to all of the above and this course shows you how. In this course we first examine what purpose is, the benefits of having a purpose, and how to find your own purpose. We then look at purposeful work, including ways of finding purposeful work in the process of leading a more engaged and fulfilling life. Finally, we focus on purposeful leadership, including ways of leading with purpose and managing yourself. Also, in this course I interview business executives, leading organizational psychologists, and even the research director of NASA. These discussions offer real-world insights and strategies to students, employees, and leaders.
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In Personal Branding: Stand Out and Succeed, you’ll explore how the branding strategies used by top-brands can inform your own personal brand, one that’s authentically you. Define what a brand is, and explore the overlap between branded products and personal branding in this 4-week course. You’ll reflect on your core values, and translate them into an elevator pitch, brand imagery, and brand story. Taught by world-class faculty from the University of Michigan’s Ross School of Business, this course provides a foundational understanding of how to create and refine your brand to help you achieve your personal and professional goals, regardless of where you are in your career.
Taught by
Cheri Alexander, Klementina X. Sula, Marcus Collins, Paula Caproni and Vic Strecher