Product Management

Updated in May 2025. This course now features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. In this comprehensive course, you will gain the essential skills needed to thrive as a Product Owner in an Agile and Scrum environment. You will learn the core principles of Agile, the role of the Product Owner, and how to manage product development effectively using Scrum methodology. By the end of the course, you will be ready to lead teams and manage products with confidence in any Agile framework. The course begins with an introduction to Agile and Scrum, followed by a deep dive into the role of the Product Owner. You will explore the differences between traditional product management and Agile Scrum, learning how to prioritize, create, and manage the product backlog. Special focus is placed on crafting product roadmaps and vision boards, ensuring you understand how to steer projects toward success. Next, the course walks you through core Scrum practices like sprint planning, daily stand-ups, sprint reviews, and retrospectives, preparing you for real-world Scrum ceremonies. Practical tips for Scrum Master, Sprint Planning, and Backlog refinement help reinforce your understanding of these key concepts while ensuring you are ready for certification. This course is ideal for aspiring Product Owners, Scrum Masters, and professionals interested in Agile product management. No prior experience with Agile or Scrum is required, though a basic understanding of product management or software development may be helpful. This is a beginner to intermediate-level course, designed to offer both theory and practical strategies for those new to the role of Product Owner.

This course features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. Product management is the heartbeat of any successful product, and this course will guide you through every aspect of the field. You’ll gain a strong foundational understanding of product management, from its role in an organization to the methodologies that shape product development. By the end, you’ll be able to navigate the life cycle of a product, understand the skills of a product manager, and tackle day-to-day product challenges confidently. The course takes you on a step-by-step journey, starting with a deep dive into the role of a product manager and the difference between product and project management. From there, you’ll explore Agile methodologies, a critical approach for modern product management, learning how to apply Agile principles and tools like Scrum, Kanban, and sprints to enhance productivity. This section also helps you understand the cultural and operational shift to Agile. As you move through the course, you’ll learn about product road mapping, wireframing, A/B testing, and key tools such as Trello, Jira, Microsoft Teams, and Planner for managing tasks and collaboration. These real-world tools will enhance your ability to handle complex product management projects, setting you up for success in any industry. This course is perfect for anyone interested in becoming a product manager. Whether you are starting your career, transitioning from a different role, or looking to refine your skills, you’ll find the resources and insights necessary to advance your understanding of product management. No prior experience is needed, though familiarity with project management or product development is a plus.