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Semrush Academy

Optimizing your LinkedIn profile with SEO

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Want to learn how to market your skills, or promote your talents and experience? LinkedIn is the place, and keywords are the key! Packed with info and insights, LinkedIn Optimization Expert Heather Jackson will guide you through step-by-step instructions on optimizing your LinkedIn profile, allowing you to create a powerful professional presence in no time.

Syllabus

  • Intro
    • In this lesson, you'll find out more about one of the best strategies to optimize your own LinkedIn profile using proven strategies and techniques.
  • Choosing the Right Keyword Approach
    • In this lesson, Heather is going to share her approach to choosing the rights keywords for your LinkedIn profile.
  • Choosing the Right Keyword Tools
    • In this lesson, Heather will uncover some of the very best tools for choosing your keywords.
  • Optimizing Your Headline
    • In this lesson, you’ll learn how to create a powerful and optimized headline, which is the number one area for Linkedin optimization.
  • Optimizing Your About Summary
    • In this lesson, you'll learn what your About summary has the potential to do and how to get the most out of it.
  • Optimizing Your Work Experience and Skills Section
    • In this lesson, Heather will teach you some awesome behind-the-scenes tips for increasing your reach through the work experience and skill section.
  • Optimizing Your Testimonials
    • In this lesson, Heather will share some tips for an often overlooked area on your Linkedin profile, but one that is just as important as any of the others to optimize.
  • Optimizing Your LinkedIn URL
    • In this lesson, we'll cover the last area for optimization – your LinkedIn URL.

Taught by

Heather Constantine

Reviews

5.0 rating, based on 1 Class Central review

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  • Anonymous
    It's the first course I completed and it helped me to gain from experts' experiences on how to know my digital marketing calling and how to optimise my LinkedIn profile to suit that. Thanks to Semrush Academy
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