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OpenLearning

The Smart Guide to International Trade and Market Expansion

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Overview

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This course examines how trade policies and regional agreements affect international business and guides learners in developing market-entry strategies such as exporting, franchising, and joint ventures.

Syllabus

  • Learners will examine how government actions such as tariffs, trade agreements, and regulations influence business decisions and global competitiveness. This outcome focuses on developing analytical skills to assess how policies shape international trade environments.
  • Learners will assess how regional trade agreements, such as ASEAN or the EU, create both advantages and constraints for businesses. This outcome emphasizes critical evaluation of how integration affects market access, competition, and strategic positioning.
  • Learners will apply strategic planning skills to develop suitable entry strategies, such as exporting, franchising, or joint ventures, based on market analysis and business objectives. This outcome focuses on practical application and decision-making for successful international expansion.

Taught by

ZULIAWATI MOHAMED SAAD

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