The Smart Guide to International Trade and Market Expansion

Overview

Master AI & Machine Learning for 50% Off

Go under the hood of AI — neural networks, real-world applications & more. Designed by UNSW experts.

Explore the complexities of international trade and global market expansion through this course, designed to build both analytical and strategic competencies for navigating the modern business landscape. Examine how government actions—including tariffs, trade agreements, and regulations—shape business decisions and influence global competitiveness, developing the skills needed to assess how policies define international trade environments. Evaluate regional trade agreements such as ASEAN and the EU, understanding how economic integration creates both opportunities and constraints for businesses in terms of market access, competition, and strategic positioning. Apply strategic planning frameworks to design and select appropriate market entry strategies—whether exporting, franchising, or joint ventures—grounded in thorough market analysis and aligned with specific business objectives, equipping yourself with the practical decision-making tools required for successful international expansion.

Syllabus

Learners will examine how government actions such as tariffs, trade agreements, and regulations influence business decisions and global competitiveness. This outcome focuses on developing analytical skills to assess how policies shape international trade environments.
Learners will assess how regional trade agreements, such as ASEAN or the EU, create both advantages and constraints for businesses. This outcome emphasizes critical evaluation of how integration affects market access, competition, and strategic positioning.
Learners will apply strategic planning skills to develop suitable entry strategies, such as exporting, franchising, or joint ventures, based on market analysis and business objectives. This outcome focuses on practical application and decision-making for successful international expansion.