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OpenLearning

Prospecting and Lead Generation

via OpenLearning

Overview

Learn to identify high-quality prospects and implement both traditional and modern marketing methods to generate leads effectively. Master the use of sales pipelines to manage prospects systematically while developing skills to educate potential customers throughout the sales process. Discover techniques for tracking your prospecting activities and making data-driven adjustments to improve your lead generation results over this comprehensive 10-hour program.

Syllabus

  • Identify prospects
  • Implement both traditional and new marketing methods
  • Use the pipeline effectively
  • Educate customers
  • Track activity and make adjustments as needed

Taught by

ECA Online

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