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OpenLearning

MICRO AWARD IN FOOTBALL BUSINESS

via OpenLearning

Overview

The course will help the participant to develop proficiency in financial concepts specific to the football industry, such as budgeting, revenue streams, sponsorship deals, ticket sales, and player contracts. The participants will also learn to establish and manage relationships with sponsors, advertisers, and partners to enhance revenue generation and mutually beneficial collaborations. Those who don’t work in the sport industry will be able to analyze the strategic decisions made in the football industry and apply similar decision-making frameworks to other business contexts.

Develop skills in long-term planning, goal setting, and adapting strategies to changing environments. They can also study how football clubs secure sponsorships and partnerships and apply these negotiation and relationship-building skills to other business collaborations. Understand the importance of networking and establishing mutually beneficial partnerships. Examine how the football industry embraces innovation and new technologies and apply a similar mindset to foster innovation and adapt to changing markets in other fields. Develop skills in recognizing opportunities for improvement and implementing innovative solutions.

Syllabus

  • Interpret an understanding of the structure of the Football Industry
  • Propose an awareness plan of the strategic environment within which the football industry exists
  • Explain the inter-relationships between different bodies (e.g. government, media organisations, sponsors) and how such inter-relationship impact upon the football industry.
  • Learn key concepts for managing football enterprises.
  • Gain practical skills in football-specific marketing, finance, and operations.
  • Understand how adept management contributes to football organizations' success.

Taught by

INTERNATIONAL UNIVERSITY COLLEGE OF MANAGEMENT AND SPORTS

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