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OpenLearning

MICRO AWARD IN ENTREPRENEURIAL AND BUSINESS MARKETING

via OpenLearning

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Overview

The course combines two critical aspects of business education: the fundamentals of entrepreneurship and an understanding of marketing principles. This integrated course provides learner's with the knowledge and skills needed to start, manage, and promote their own businesses or contribute effectively to existing organizations.

Syllabus

  • Describe the business environment including the basics of business operation
  • Collect information needed for the business proposal by conducting research
  • Construct a simple business plan for new businesses
  • Present and defend their business plan

Taught by

INTERNATIONAL UNIVERSITY COLLEGE OF MANAGEMENT AND SPORTS

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