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OpenLearning

Media and Public Relations

via OpenLearning

Overview

Learn essential skills for managing media relationships and public communications through this comprehensive 10-hour course. Master networking strategies and "meet and greet" opportunities to build professional connections effectively. Develop professional presentation skills including appropriate dress codes and goal-setting techniques for career advancement. Enhance your writing abilities to create compelling and effective communications across various platforms. Gain expertise in media relations management, including strategies for building positive relationships with journalists and media outlets. Acquire critical skills in issue and crisis communication planning to protect and maintain organizational reputation during challenging situations. Explore social media management techniques for professional and organizational communication purposes. Build competency in delivering clear, engaging employee communications that foster workplace collaboration and understanding.

Syllabus

  • Network for success
  • Manage “Meet and Greet” opportunities
  • Dress for success
  • Write effectively
  • Set goals
  • Manage media relations
  • Plan issue and crisis communication
  • Use social media
  • Deliver effective employee communication

Taught by

ECA Online

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