LaunchPad Essentials: Building an EdTech company in K-12

Product design

Learn the steps to iterative product development within the education sector that is connected to learner experience.

Pedagogical approach

Understand the vital role that pedagogy and efficacy plays in the development of EdTech products

Piloting process

Learn how to initiate and leverage pilot projects to ensure your EdTech Startup has strong product-market fit.

Identification of key customers

Understand how to identify key customers, engagement with your idea and test your product in a real education setting.

Understanding the decision making process

Understand the dynamics at play during the decision making processes in education.

Sales strategy

Learn the key components that are required to make a repeatable and reliable sales funnel in the education sector.

Marketing strategy

Gain an insight into the language of the education sector and the direct connection to effective marketing messages.

Business models

Education is a huge industry that is rapidly evolving. Business model innovation is essential to gain market share and grow, you’ll gain an insight into innovative models used by successful EdTech entrepreneurs.