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OpenLearning

Internet Marketing Fundamentals

via OpenLearning

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Overview

Learn the essential principles of digital marketing through this comprehensive 10-hour course covering market research methodologies, campaign development strategies, target audience identification, brand positioning, search engine optimization techniques, website optimization fundamentals, and lead generation tactics to build a successful online marketing foundation.

Syllabus

  • Know how to conduct market research
  • Develop a workable internet marketing campaign
  • Recognize your target market
  • Understand your brand
  • Grasp SEO and website characteristics
  • Find and capture leads

Taught by

ECA Online

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