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OpenLearning

Internet Marketing Fundamentals

via OpenLearning

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Overview

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This introductory course covers the fundamentals of internet marketing, including market research, target-market recognition, branding, SEO, website characteristics, campaign development, and lead capture.

Syllabus

  • Know how to conduct market research
  • Develop a workable internet marketing campaign
  • Recognize your target market
  • Understand your brand
  • Grasp SEO and website characteristics
  • Find and capture leads

Taught by

ECA Online

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