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The Open University

Building relationships with donors

The Open University via OpenLearn

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Overview

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Legacy fundraising and big-gift seeking are part of the professional fundraiser's role. This free course, Building relationships with donors, will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?

Syllabus

  • Introduction
  • Learning outcomes
  • 1 Donor motivation
  • 1 Donor motivation
  • 2 Asking someone for something: the core skill
  • 2 Asking someone for something: the core skill
  • 3 Asking lots of people for something: key issues and choices
  • 3 Asking lots of people for something: key issues and choices
  • 3.1 Introduction
  • 3.2 Knowing who to approach
  • 3.3 Deciding what to ask for
  • 3.4 Communicating your request
  • 3.5 Building the relationship: developing your donors
  • 3.6 Extending and sustaining involvement
  • 3.6.1 Saying thank you and acknowledging current contribution
  • 3.6.2 Listening and responding to what donors and supporters say
  • 3.6.3 Balancing emotional commitment with awareness and understanding
  • 3.6.4 Taking account of ‘external’ perceptions
  • 3.6.5 Using ‘involvement devices’ sensitively and appropriately
  • 4 Seeking big gifts
  • 4 Seeking big gifts
  • 4.1 Introduction
  • 4.2 The ‘targeted’ or ‘top-down’ approach
  • 4.3 The ‘maximum potential’ or ‘major support’ approach
  • 5 Legacy fundraising
  • 5 Legacy fundraising
  • 6 Conclusion
  • 6 Conclusion
  • References
  • Acknowledgements

Tags

Reviews

5.0 rating, based on 2 Class Central reviews

4.3 rating at OpenLearn based on 12 ratings

Start your review of Building relationships with donors

  • Profile image for Enrique Enriquez
    Enrique Enriquez @EEnriquez
    20
    This course on donor development and fundraising strategy delivered a highly valuable learning experience. Offered free of charge, it fully aligned with the description provided—covering behavioural and process-based approaches to asking, donor segm…
  • Oula Al Toufaily
    2
    building relationships with donors: it was a very very interesting, helpful and amazing course! I like it Thank you
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