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The Open University

Business communication: writing a SWOT analysis

The Open University via OpenLearn

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Overview

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This free course, Business communication: writing a SWOT analysis, is designed to develop your writing skills for business. You will be taken step by step through the process of writing a SWOT analysis, with clear advice on selecting key information from a case study text, making concise notes, choosing an appropriate structure and using language effectively. You will learn how to write a formal report including recommendations, based on a case study analysis of the British company, Greggs plc.This OpenLearn course is an adapted extract from the Open University course LB170 Communication skills for business and management. You can find out more about Open University courses and qualifications, tuition fees and funding options by visiting our online prospectus.

Syllabus

  • Introduction
  • Learning outcomes
  • 1 What is a SWOT analysis?
  • 1 What is a SWOT analysis?
  • 2 What is a case study?
  • 2 What is a case study?
  • 3 The SWOT framework
  • 3 The SWOT framework
  • 4 Looking at a SWOT analysis report
  • 4 Looking at a SWOT analysis report
  • 4.1 Read the report
  • 4.2 Focus on the language of SWOT analysis
  • 5 Understanding an assignment title
  • 5 Understanding an assignment title
  • 6 Identifying strengths, weaknesses, opportunities and threats
  • 6 Identifying strengths, weaknesses, opportunities and threats
  • 6.1 Gathering information from a source
  • 6.2 Considering information from different sources
  • 7 Filling in the SWOT table
  • 7 Filling in the SWOT table
  • 7.1 Identifying strengths and weaknesses
  • 7.2 Making concise notes
  • 7.3 Describing opportunities and threats
  • 7.4 Using your own words
  • 8 Structuring a paragraph
  • 8 Structuring a paragraph
  • 8.1 Ordering information
  • 8.2 How to structure a paragraph
  • 8.3 From source to notes to paragraph
  • 8.4 Write your own paragraph
  • 9 Michael’s SWOT analysis of Brompton Bicycle
  • 9 Michael’s SWOT analysis of Brompton Bicycle
  • 9.1 Arranging the report into paragraphs
  • 9.2 Guiding your reader
  • 9.3 Making recommendations
  • Conclusion
  • References
  • Acknowledgements

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5 rating at OpenLearn based on 2 ratings

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