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The Open University

Language in professional life

The Open University via OpenLearn

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Overview

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This free course explores English language use across a range of professions, drawing on audio and video interviews, video footage of different workplaces and short texts for analysis. Over the six weeks, you’ll look at how language is used in branding, English for academic purposes, organisational culture, health communication, speech and language therapy and mediation. Each week includes activities which guide you in the analysis of oral and written language and help you to reflect on effective communication in professional life, within and beyond the contexts covered in this course. Whether you’d like to explore a particular professional area, or just want to see how language analysis plays a part in working life, this course should have something of interest to everyone.Interested in taking your learning further? You might find it helpful to explore the Open University’s English language courses and qualifications.

Syllabus

  • Week 1: Exploring the language of branding
  • Introduction
  • 1 Brands and branding
  • 2 Verbal identity
  • 3 Case study: Innocent Drinks
  • 3.1 Packaging
  • 3.2 Personality
  • 3.3 Brand name and logo
  • 4 Summary of Week 1
  • References
  • Acknowledgements
  • Week 2: Exploring corpus linguistics in EAP
  • 1 What is EAP?
  • 2 Using corpora in the EAP classroom
  • 3 First-person pronouns
  • 4 Assisting EAL students
  • 5 Students’ views
  • 6 Benefits of using corpora
  • 7 The teacher’s perspective
  • 8 Building your own corpus
  • 9 Further exploration
  • 10 Summary of Week 2
  • Week 3: Exploring language in organisational culture change
  • 1 Defining organisational culture
  • 2 Where is organisational culture?
  • 3 Case study: Linguistic Landscapes
  • 4 Culture and language
  • 5 Constructing relationships through language
  • 6 Positioning organisations as authorities
  • 7 Working with NGOs
  • 8 Changing the culture
  • 9 Summary of Week 3
  • Week 4: Exploring the language of health communication
  • 1 Describing clinical symptoms
  • 2 Generic features of a clinical consultation
  • 3 Summary of Week 4
  • Further reading
  • Week 5: The work of a speech and language therapist
  • 1 The scope of speech and language therapy
  • 2 The nature of an SLT’s interventions
  • 3 Speech and language therapy with bilingual children
  • 4 Summary of Week 5
  • Week 6: Exploring the language of mediation
  • 1 Mediation as a professional domain
  • 2 Mediation, conflict resolution and language study
  • 3 The work of a mediator
  • 4 Managing interpersonal meaning
  • 5 The manipulation of grammar?
  • 6 Language used to hedge or soften
  • 7 Moving clients towards new views of a situation
  • 8 Summary of Week 6

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3.7 rating at OpenLearn based on 3 ratings

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