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OpenLearn

Introduction to Generative Engine Optimization (GEO)

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Overview

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Discover how AI tools like ChatGPT decide which products or businesses to recommend—and how to improve your chances of being chosen.

Learn the basics of GEO (Generative Engine Optimization) to appear in AI-generated answers.

This course has been authored by Camille Sharon Kleinman who is an award-winning, Top Rated Plus writer, author, corporate trainer, and course creator. 

Camille has over 15 years of experience developing technical training programs and writing books, SEO-optimized articles, technical guides, and advanced educational material.

Course learning outcomes:
  • A clear understanding of what Generative Engine Optimization (GEO) is and how it works.
  • Understand why AI chatbots recommend certain businesses, products, or solutions over others in their replies.
  • A checklist of easy actions you can apply to your website, brand, business, or content right away to GEO-optimize it for maximum visibility.
  • The confidence to adapt your strategy for an AI-driven world.
  • A head start on future-proofing your brand visibility without needing technical skills.

Syllabus

  • What is GEO (Generative Engine Optimization) Page
  • Where AI Gets Its Information Page
  • What Makes a Source "AI-Trusted" Page
  • The Top Sources AI Checks First Page
  • How GEO Works Differently Than SEO Page
  • Why Some Brands Get Quoted—And Others Get Ignored Page
  • How to Write GEO-Friendly Content Page
  • Formatting Your Content to Match How AI Builds Its Responses Page
  • SEO + GEO Page

Reviews

5.0 rating, based on 2 Class Central reviews

Start your review of Introduction to Generative Engine Optimization (GEO)

  • Profile image for Enrique Enriquez
    Enrique Enriquez @EEnriquez
    17
    This course has been incredibly insightful, deepening my understanding of GEO and SEO—what they are, how to apply them effectively, and their practical use in everyday business scenarios. The material was presented in a way that was easy to grasp, even for someone like me who’s just starting out in the field.
  • Profile image for Pat Bowden
    Pat Bowden @pat
    257
    Quick and easy -to-follow guide to boosting your GEO visibility, with several useful tips to help get your brand noticed by AIs such as ChatGPT, Gemini, Perplexity and others.
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