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Massachusetts Institute of Technology

Entrepreneurship 101: Who is Your Customer

Massachusetts Institute of Technology via MITx Online

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Overview

Syllabus

  • Primary Customer Research
  • Bottom-Up Market Analysis
  • Market Segmentation
  • Beachhead Market Analysis
  • Development of End User Profile
  • Profiling of Customer Persona
  • Estimation of Total Addressable Market Size

Taught by

Bill Aulet and Erdin Beshimov

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