How to Develop Breakthrough Products and Services
Massachusetts Institute of Technology via MIT OpenCourseWare
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Firms must develop major innovations to prosper, but they don't know how to. However, recent research into the innovation process has made it possible to develop breakthroughs systematically. _15.356 How to Develop Breakthrough Products and Services_ explores several practical idea generation development methods. To convey the art required to implement each of these methodologies, experts are invited to present real cases to the class.
Syllabus
- Lecture 1: The Paradigm Shift from Producer to User Innovation
- Lecture 2: Basing New Commercial Products on "Lead User" Innovations
- Lecture 3: Users Working Together in Communities Are Powerful Innovators
- Lecture 4: Toolkits to Support Product Development by Customers
Taught by
Prof. Eric von Hippel