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LinkedIn Learning

Writing with Impact

via LinkedIn Learning

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Overview

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Learn how to write anything with maximum impact. Get tips for making your writing concise, clear, and right for its specific purpose.

Syllabus

Introduction
  • Strong writing, for big results
1. What Is Writing with Impact?
  • Impact requires purpose
  • Examples of writing with impact
  • Three top tips for writing with impact
2. Learning about Your Readers
  • Seeing through readers' eyes
  • Using high-context language
  • Responding to what readers want
3. Understanding How People Read
  • Go where the eyes are
  • Directing the eye with page elements
  • Grabbing readers' first five seconds
4. Write Short
  • Getting to the point
  • Shortening each sentence
  • Managing paragraph lengths
5. Write Clear
  • Bringing out your voice
  • Sticking to one idea at a time
  • Untangling (and subverting) grammar
6. Write Right
  • Exploiting the power of verbs
  • Using sentence rhythm for effect
  • Matching style to genre
Conclusion
  • Strategies to keep improving your writing

Taught by

Tom Geller

Reviews

4.6 rating at LinkedIn Learning based on 3669 ratings

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