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LinkedIn Learning

Writing Headlines

via LinkedIn Learning

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Overview

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Learn how to write a headline that conveys an exciting, accurate, and irresistible sense of your story. Hone your skills with headline writing tools, tips, and real-world examples.

Syllabus

Introduction
  • Welcome
  • What you should know
1. Content
  • Where do headlines come from?
  • Grab the readers' attention
  • Make headlines unique, useful, ultra-specific, and urgent
  • Make headlines concise
2. Style
  • Make headlines engaging
  • Use vibrant language in headlines
  • Use active verbs in headlines
  • Be accurate when writing headlines
  • Trends in writing headlines
3. Mechanics
  • Capitalization in headlines
  • Role of punctuation in headlines
  • How to use subheads
  • SEO considerations in headlines
Conclusion
  • Next steps

Taught by

Starshine Roshell

Reviews

4.7 rating at LinkedIn Learning based on 290 ratings

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