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LinkedIn Learning

Writing a Proposal

via LinkedIn Learning

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Overview

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Learn how to respond to a request for proposal (RFP) and to craft a well-conceived proposal from scratch.

Syllabus

Introduction
  • Welcome
  • What you should know before watching this course
  • Using the exercise files
1. Understanding the Proposal
  • An overview of proposal writing
  • Reviewing the general purpose of RFP
  • Reading the RFP
  • Asking questions
  • Understanding the time element
  • Using charts
  • Understanding the reader
2. Types of Proposals
  • External solicited
  • External unsolicited
  • Internal solicited
  • Internal unsolicited
3. Responding to an RFP
  • Following the writing process
  • Using a direct approach
  • Following the rules
  • Connecting the dots
  • Offering more
4. Customizing the Proposal
  • Researching the company
  • Giving complete and specific answers
  • Using the client's jargon
  • Being concise
  • Constructing a reader-friendly design
5. What to Include
  • Overview of proposal parts
  • Prefatory parts
  • Body parts
  • Ending parts
  • Appended parts
  • Visuals
6. Following Up
  • Taking initiative
  • Debrief on the outcome
Conclusion
  • Next steps

Taught by

Judy Steiner-Williams

Reviews

4.6 rating at LinkedIn Learning based on 1093 ratings

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