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LinkedIn Learning

Writing a Compelling Blog Post

via LinkedIn Learning

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Overview

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Learn how to craft compelling blog posts that help you build an audience—while building your brand.

Syllabus

Introduction
  • Welcome
  • What you should know
  • Exercise files
1. Content
  • Make your blog useful
  • Be knowledgeable
  • How to stay focused
  • Make your blog timely and fresh
  • Be consistent when posting
2. Structure
  • How long should a blog post be?
  • How to format your blog
  • Add a call to action
3. Style
  • Have a voice
  • Have passion
  • Have integrity
  • Have a thick skin when blogging
Conclusion
  • Next steps

Taught by

Starshine Roshell

Reviews

4.7 rating at LinkedIn Learning based on 980 ratings

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