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LinkedIn Learning

Working with Creatives

via LinkedIn Learning

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Overview

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Learn how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Discover how to articulate your visual goals and set a clear direction.

Syllabus

Introduction
  • Dear client
  • Introduction
1. Before You Hire a Designer
  • Know your own taste
  • Know what you are looking for
  • No requests for proposal
  • Create a brief
  • Interviews with designers
2. About Money
  • Value of creative work
  • Know your budget
  • Good, fast, and cheap
  • Contracts
3. Working with a Designer
  • Be a fair judge
  • To say and not to say
  • Giving feedback
  • I notice/I wonder
  • Nothing takes a second
  • Why focus groups stink
4. When It's Not Working with a Designer
  • When creatives are jerks
  • If it's just not working
5. After the Job Is Done
  • Everything is emotional
  • Giving credit
  • Say thank you
Conclusion
  • Next steps

Taught by

Bonnie Siegler

Reviews

4.6 rating at LinkedIn Learning based on 87 ratings

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