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LinkedIn Learning

What's the So What: Writing Clearly for a Business Audience

via LinkedIn Learning

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Overview

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Learn how to get to the point of what matters most, writing clearly and directly for more effective, day-to-day business communications.

Syllabus

Introduction
  • Introduction
1. Executive Summary
  • The executive summary
  • And, but, and therefore
  • Introductions exist to set shared context
  • First two "So What" tests
2. Writing
  • WTSW test three: Slides to 90%
  • Weasel words
  • Be concise: Less is more
  • Skimmable titles and headers
3. Nuances and Pitfalls
  • Three common pitfalls
  • The top five list
Conclusion
  • Wrapping it up

Taught by

James Raybould

Reviews

4.7 rating at LinkedIn Learning based on 1183 ratings

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