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LinkedIn Learning

The Value of Professional Graphic Design

via LinkedIn Learning

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Overview

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There are no shortcuts for professional graphic design. This course helps clients and designers understand the value of graphic design and have more successful partnerships.

Syllabus

Introduction
  • Welcome
1. For Clients: Why
  • What is a graphic designer?
  • Why should I hire a graphic designer?
  • Why would professional graphic design help my business?
  • What is the role of the graphic designer?
  • Why shouldn't I design the work myself?
2. For Clients: How
  • How do I find the right graphic designer?
  • What do I need to ask when choosing a designer?
  • What is the process and my involvement?
  • How much should the project cost?
3. For Designers: Why
  • What is a professional graphic designer?
  • Why is it important to have a design education?
  • Articulating the value of professional graphic design
  • How do I justify how much I charge?
4. For Designers: How
  • What is my responsibility in the process?
  • What is not my responsibility in the process?
  • How can I work with a client to create a successful solution?
  • How can I prove the project was successful?
Conclusion
  • Recap

Taught by

Sean Adams

Reviews

4.8 rating at LinkedIn Learning based on 68 ratings

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