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The 22 Immutable Laws of Branding (Blinkist Summary)

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Get bite-sized branding tips to build your company, product, or service into a world-class, world-wide brand.

Syllabus

Introduction
  • Top tips of branding
1. The 22 Immutable Laws of Branding
  • Brands with a narrow focus
  • Publicity and advertising
  • The key to growth
  • Building trust in a brand
  • The long haul
  • Core brand identity and expansion
  • Logos
  • Brand names
  • Reinventing a brand
Conclusion
  • Perception is everything

Taught by

Blinkist

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4.6 rating at LinkedIn Learning based on 401 ratings

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