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LinkedIn Learning

Social Media Stories: Creative Strategies and Tips

via LinkedIn Learning

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Overview

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Digital marketing expert Martin Waxman teaches how to creatively leverage social media stories to help achieve your business goals.

Syllabus

Introduction
  • Use social media stories to market your brand
1. Planning Your Social Media Stories for Marketing
  • Developing your story strategy for marketing success
  • Generating story ideas for your brand
  • Applying storyboard techniques to social media stories
2. Producing Your Social Media Stories
  • Creating stories: From budget to production
  • Enhancing stories with AR, stickers, and GIFs
3. Promoting Your Social Media Stories
  • Marketing and measuring social media stories in real time
Conclusion
  • Showcasing your brand personality with social media stories

Taught by

Martin Waxman

Reviews

4.6 rating at LinkedIn Learning based on 1502 ratings

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