Shopify Essential Training

Introduction

• Build an online store with Shopify
• What you should know

1. Get to Know Shopify

• What is Shopify?
• What is a hosted platform?
• Tour Shopify sites

2. Get Started

• Create your account
• Tour the Shopify admin

3. Set Up Products

• Learn how to add a simple product
• Learn how to add product variants
• Maximize product SEO
• Learn how to add shipping information
• Maximize categorization
• Learn how to add digital products

4. Work with Images

• How Shopify handles images
• Learn how to add images
• Find images with Shopify Burst
• Augmented and virtual reality images

5. Customize Your Theme

• What is a theme?
• Select a theme
• Customize the header and footer
• Customize the general settings
• Customize the home page
• Customize the checkout page
• Publish a customized theme
• Coding a theme

6. Set Up Shipping

• Explore shipping models
• Understand shipping methods
• Configure shipping profiles
• Configure free shipping
• Configure flat rate shipping
• Configure live rate shipping
• Print shipping labels
• Integrate with a fulfillment network (SFN and Amazon FBA)
• Comparing fulfillment network costs
• Integrate with Printful
• Multi-location stores

7. Set Up Payments

• Introduction to online payments
• Set up Shopify Payments
• Set up Apple Pay
• Set up PayPal

8. Collect Taxes

• Understand taxes
• Import tax rates
• View collected taxes

9. Learn how to add Pages and Blog Posts

• Understand Shopify pages and posts
• Create a page
• Create a post
• Understand on-page SEO
• Learn how to add images and videos to pages
• Learn how to add refunds and policies
• Learn how to add pages to the navigation
• Use page builders

10. Manage Orders

• View orders
• Customize order numbers
• Understand fraud and risk
• Use mobile apps

11. Learn how to add Apps

• Understand apps
• Install Product Reviews
• Integrate with Mailchimp
• Integrate with Back in Stock and Restock alerts
• Experimentation is key

12. Learn How to Add Sales Channels

• What are sales channels?
• Next steps
• Shopify Collabs
• Sell with Facebook and Instagram
• Sell with Amazon

13. Manage Your Site

• Add users
• Create discounts
• Configure sitewide SEO
• View reports
• Customize reports
• Build your own KPI dashboard

14. Launch Your Store

• Use a custom domain
• Enable Google Analytics
• Launch your store!
• Enable two factor authentication

15. Sell in the Store

• Understand Shopify Point of Sale (POS)
• Set up Shopify POS
• Filter Shopify POS Orders

16. Sell Everywhere

• Understanding internationalization
• Set up a global store

Conclusion

• Next steps