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Learn how to find, craft, and deliver compelling sales stories that resonate with buyers.
Selling with Stories, Part 1: What Makes a Great Story?
Overview
Syllabus
Introduction
- Find, craft, and develop your sales story
- What is a sales story?
- Why tell sales stories?
- What makes a great story a great story?
- Choose the right story to tell
- Where to find great stories
- Story structures
- The hook
- The context
- Challenge, conflict, resolution
- Lesson and action
- Emotion
- Surprise
- Details
- Delivery: Oral and written
- Tell stories with data
Taught by
Paul A. Smith
