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LinkedIn Learning

Selling Music Merchandise

via LinkedIn Learning

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Overview

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Learn how to make money selling music merchandise. Find out where to order merch, how to price it, and how to run a successful merch table or online store.

Syllabus

Introduction
  • Welcome
1. Merchandise Strategies and Products
  • The basic strategy for selling merch
  • How touring bands sell merch
  • Designing merch artwork
  • The most profitable merch pieces
  • Why your merch doesn't sell
  • Selecting merch items
  • Creating a tour book
2. Ordering and Pricing Your Merchandise
  • Tips for ordering merch
  • Determining your costs
  • Determining your selling price
  • Using bundles to increase sales
  • Don't forget the transactions costs
3. Running Your Merch Table
  • Essential merch table items
  • Ten things to make your merch table magnetic
  • Taking credit cards the fast and easy way
  • Sales tips for artists and bands
4. Online Merch-Sales Strategies
  • Selling your merch online
  • What to look for in an online shopping-cart service
Conclusion
  • What's next?

Taught by

Bobby Owsinski

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