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LinkedIn Learning

Sales: Referral Selling

via LinkedIn Learning

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Overview

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Learn how referral selling can help you generate a consistent stream of qualified leads and score meetings with decision-makers.

Syllabus

Introduction
  • Welcome
  • What you should know
1. The Business Case for Referrals
  • Why referrals work
  • What gets in the way?
  • What it takes to get results
2. Creating Business Impact
  • Why clients don't care about you
  • Craft your business impact story
  • Set goals and measure success
3. Redefining Your Targets
  • Ask for the client you want
  • Prioritize your referral sources
4. Asking for Referrals
  • How to ask for a referral
  • Wrong way to ask for a referral
  • Right way to ask for a referral
  • Use social media for referrals
Conclusion
  • Next steps

Taught by

Joanne Black

Reviews

4.8 rating at LinkedIn Learning based on 281 ratings

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