Public Relations Foundations: Media Training

Introduction

• Welcome

1. The Prep Work

• Selecting your media spokesperson
• Five tips to fine-tune your messaging for media interviews
• Enhance your interviews with stories, stats, and solid sound bites

2. What to Expect in a Media Interview

• Questions that you don't want asked
• Moving the conversation to more comfortable territory
• Knowing your journalist

3. Commanding Your Interview Presence

• In-person interviews: Tips from outer appearance to inner confidence
• Six tips to better body language
• Five ways to prepare for the interview hot seat

4. The Media Channels: Overcoming the Challenges

• Preparing for interviews across print/online/blog
• Preparing for interviews across broadcast/podcasts
• Interviewing on Skype and social media
• Is anything really off the record?

Conclusion

• Mock interview: Good/bad
• Mock interview: Review
• Goodbye