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LinkedIn Learning

Product Management First Steps

via LinkedIn Learning

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Overview

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Explore the role and responsibilities of a product manager. Learn what product management is, what a product manager does, and how to manage the product life cycle.

Syllabus

Introduction
  • Become a product manager
1. What Is Product Management?
  • Types of products
  • Product vs. project
  • How the industry impacts product management
2. What Does a Product Manager Do?
  • All about a product manager
  • Leading through influence as a product manager
  • Your core product management team
  • Your extended product management team
  • Build products with agile or waterfall
  • Your product lifecycle
  • Manage your product lifecycle
3. Research
  • Develop a strong research plan
  • Research plan examples
  • Plan a product research customer meeting
  • Open a product research customer meeting
  • Pitch your product idea to the customer
  • Summarize customer meeting findings
  • Present your customer meeting findings
4. Plan
  • Identify versions, releases, and sprints
  • Define your product sprints
  • Prioritize product features
  • Create product requirements and stories
  • Review your product plan
5. Build
  • Monitor progress using a burndown chart
  • Identify issues using a burndown chart
  • Test your product with users
  • Certify your product for release
6. Release
  • Define your go-to market
  • Position your product to personas
  • Release your product
7. Refine
  • Talk to your users and non-users
  • Evaluate product usage analytics
  • Use Net Promoter Scores
  • Planning product updates
8. Retire
  • When it's time to retire a product
Conclusion
  • Going deeper into product management

Taught by

Doug Winnie

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4.8 rating at LinkedIn Learning based on 10119 ratings

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