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LinkedIn Learning

Pricing Strategy: Value-Based Pricing

via LinkedIn Learning

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Overview

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Explore the benefits of value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost.

Syllabus

Introduction
  • Pricing for value
1. Value-Based Pricing
  • Charge what you deserve
  • Improve your profitability with pricing
  • Create, communicate, and capture value
  • Compare value, not prices
2. Pricing Strategies
  • Segment your customers for fencing
  • Define your price carrier strategically
  • Forget variable costs, radically
3. Pricing Management
  • Discounts are double trouble
  • Discounting is pain management
  • Move from free to fee
4. Pricing Psychology
  • Frame and anchor your price high
  • Use decoys and mental accounts
  • Play with loss aversion when selling
Conclusion
  • Next steps

Taught by

Stefan Michel

Reviews

4.7 rating at LinkedIn Learning based on 1401 ratings

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