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LinkedIn Learning

Predictive Analytics Essential Training: Estimating and Ensuring ROI

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Overview

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Turn predictive analytics into a profit center at your organization. Learn how to measure the return on investment (ROI) and prove the long-term value of your projects.

Syllabus

Introduction
  • Introduction
1. Effective Problem Definition
  • Estimating ROI
  • Business considerations when measuring ROI
  • ROI starts with problem definition
  • Why estimating ROI is perceived to be challenging
2. Estimating ROI before the Project Starts
  • Introducing the confusion matrix
  • The possible outcomes when a micro decision is made
  • Estimating the overall size of the problem
  • Assigning value to the four possible outcomes
  • The impact of model performance on ROI
  • Two other example scenarios
3. Calculating ROI after the Model Is Built
  • Determining the cut-off on propensity scores for interventions
  • A/B testing and partial rollout during the evaluation phase
  • Understanding the monitoring phase
  • Revisiting ROI 12 months after deployment
Conclusion
  • Next steps

Taught by

Keith McCormick

Reviews

4.6 rating at LinkedIn Learning based on 189 ratings

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