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This course offers tips on how you can create engaging LinkedIn content that builds connections, showcases expertise, and drives meaningful interactions.
Syllabus
Introduction
- Building authority on LinkedIn
- Adding value to your network
- Avoiding one of the most common mistakes
- Building authority by shifting wins to value
- Stories, not summaries
- Simplifying your readability
- Making it easy for people to engage
- Commenting strategy
- Signposting: How to sell without selling
- Building trust with video (and avoiding missteps)
- Building trust in the DMs (and avoiding "pushy" selling)
- Making your first three seconds count
- Next steps
Taught by
Shadé Zahrai and Jasmin (Jay) Alić