Marketing Tools: Automation

Introduction

• Modern marketing is automated
• Why automate marketing?

1. Building the Foundation for Marketing Automation

• Sequences and triggers in automation
• Planning for marketing automation
• Choosing your marketing automation tool
• Evaluating tools for marketing automation with G2.com

2. Marketing Automation with HubSpot

• HubSpot for marketing automation
• Lead capture in HubSpot
• Segmentation in HubSpot
• Email marketing in HubSpot
• Workflows in HubSpot

3. Marketing Automation with ActiveCampaign

• ActiveCampaign for marketing automation
• Contact scoring with ActiveCampaign
• Setting goals with ActiveCampaign

4. Marketing Automation with Mailchimp

• Mailchimp's all-in-one marketing platform
• Automated ad campaigns in Mailchimp
• Managing abandonment in Mailchimp

5. Additional Marketing Automation Tools

• Automation tools by market segment
• Salesforce Pardot overview
• Oracle Eloqua overview
• Adobe Marketo Engage overview

6. Managing Success through Automation

• Measuring success with marketing automation software
• Surveying predictive analytics in marketing automation tools
• Analyzing and nurturing leads in your marketing automation
• Evaluating user tracking tools in marketing automation
• Measuring engagement across marketing automation tools

Conclusion

• Put your marketing automation plan into action